Eco, Natural, Plant-Based: Are You Paying More for Words on a Label?
Eco, Natural, Plant-Based: Are You Paying More for Words on a Label? A green label can make a product look environmentally friendly. It doesn't necessarily make it so. Stand in front of a supermarket shelf and you could be forgiven for thinking that buying washing-up liquid now requires an environmental science qualification. One bottle is natural. Another is plant-based. A third promises an eco formula. There are leaves, waterfalls, brown cardboard and reassuring shades of green. Some of these products offer worthwhile improvements. Others leave us with a warm feeling and very little information. The challenge is to tell the difference—and decide whether a higher price buys a benefit that matters. The answer begins with three questions: What exactly is being claimed? What evidence supports it? What does the product cost each time it does its job? The Greenest-Looking Bottle May Have the Least to Tell You Imagine two labels on a household cleaner: “Kind to nature. Inspired by pla...