Why Modern Packaging Is Getting Worse, Not Better
Why Modern Packaging Is Getting Worse, Not Better Somehow, buying a USB cable now generates enough packaging to protect a nuclear reactor. There was a time when packaging had one main job: stop the thing inside from being broken, bruised, leaking, crushed, stolen, or eaten by mice. That seemed fair enough. A loaf of bread needs a bag. A bottle of milk needs a bottle. A fragile glass ornament needs something to stop it arriving as festive glitter. But modern packaging seems to have developed ambitions of its own. It no longer simply protects the product. It performs. It advertises. It reassures. It disguises. It pretends to be greener than it is. And, very often, it makes opening a perfectly ordinary item feel like breaking into a high-security laboratory. Somehow, despite decades of environmental awareness, recycling campaigns, plastic reduction pledges, and corporate sustainability statements, packaging often feels worse than ever. We are told we are living in a greener a...