Greenwashing: Seven Words on Packaging That Should Make You Ask Questions
Greenwashing: Seven Words on Packaging That Should Make You Ask Questions Putting a green leaf on the packet doesn't make the product green. Walk down almost any supermarket aisle and you will see a landscape that has become increasingly green. Leaves. Trees. Brown cardboard. Muted colours. Pictures of fields. Words such as natural , eco , green , sustainable , biodegradable , plant-based and recyclable . None of those words automatically means that somebody is trying to mislead you. But none of them should automatically persuade you either. That distinction matters. The aim of sensible consumer literacy should not be to become so cynical that we assume every environmental claim is dishonest. It should be to become sufficiently curious to ask: What exactly does this claim mean? That is also remarkably close to the advice given to British consumers by the Competition and Markets Authority (CMA). Its guidance specifically warns shoppers not simply to trust vague slogans such as ...