The Forgotten Environmental Cost of Fast Fashion
The Forgotten Environmental Cost of Fast Fashion Why the Cheapest T-Shirt May Be the Most Expensive One We Own “The cheapest T-shirt often turns out to be the most expensive for the environment.” We talk a lot about cars, heating, electricity, flights and plastic bottles when we discuss the environment. Quite right too. They all matter. But there is another environmental issue hiding in plain sight, often hanging quietly in the wardrobe, folded in a drawer, or sitting in a carrier bag waiting to be returned because it did not look quite as good at home as it did online. Clothing. Fashion is personal. It is emotional. It is about identity, confidence, comfort and sometimes pretending that the shirt still fits because “it must have shrunk in the wash”. But behind every garment is a chain of resources: land, water, oil, dyes, energy, transport, labour, packaging and eventually waste. Fast fashion has made clothes cheaper, quicker and easier to buy than ever before. That sounds wonde...