The Problem With “Eco” Products
The Problem With “Eco” Products Why Buying Green Is Not Always the Same as Living Green Buying a brand-new eco gadget to replace something that still works may be the least eco thing you can do. There is a very strange moment in modern life when you find yourself standing in a shop, holding a bamboo washing-up brush, a recycled cardboard notebook, a “plant-based” phone case, or a reusable water bottle in a shade of green so virtuous it almost hums — and you think: “Am I saving the planet, or have I just been very cleverly sold something?” This is the uncomfortable problem with many “eco” products. They look green. They sound green. They are often packaged in brown cardboard with tasteful leaves printed on the side. But that does not automatically mean they are better for the environment. The real question is not: “Is this product eco?” It is: “Do I actually need to buy it?” And that is where things become much more interesting — and slightly more awkward. The Rise of th...