Ultra-Processed Foods: Why the UK Is Starting to Treat Them Like Cigarettes
Ultra-Processed Foods: Why the UK Is Starting to Treat Them Like Cigarettes A new report comparing ultra-processed foods (UPFs) to cigarettes lands at an interesting moment for the UK — because policy is already edging in that direction , even if politicians don’t quite say it out loud. The core argument is simple and unsettling: UPFs are engineered for over-consumption , not nourishment — much like cigarettes were engineered for addiction rather than enjoyment. And in the UK, the regulatory response is starting to echo the early days of tobacco control. The UK Policy Context: Quietly Toughening Up 1. HFSS Rules (High Fat, Sugar & Salt) The UK already restricts HFSS foods : No prominent placement at checkouts Bans on aisle-end “impulse” promotions Limits on price promotions like buy one get one free This mirrors tobacco’s journey — not an outright ban, but reducing visibility and impulse use . 2. Advertising Bans (Especially for Children) From 2025: ...