The race to the electric car


 

The world is racing towards an electric vehicle (EV) rebirth because of issues ranging from environmental concerns to the high fluctuating oil prices that continue to push consumers toward alternatives to combustion engines. Today’s Electric Cars, however, is beyond anything nineteenth century drivers could imagine. From intelligent driving to proactive service and remote vehicle access, these new electrics cars can offer the safety and convenience today’s consumers crave. To push drivers toward “plugging in,” however, automakers must better educate them, as well as offer a uniquely “connected” driving experience. Equally important, they must embrace innovative business models and partnerships.


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