Greenwashing 101: How to Spot It and Avoid It Because not everything with a leaf on it is eco-friendly. What Is Greenwashing? It’s when companies pretend to be environmentally friendly — but aren’t. They might slap on a green label, use words like natural or eco , or show a smiling Earth mascot… all while selling a product that’s anything but sustainable . Greenwashing is marketing spin dressed up as planet love. Why It Matters When you fall for greenwashing: You waste money πΈ You support dodgy practices π« You feel good — but nothing actually changes π Real sustainability gets drowned out by noise. And your good intentions are used against you. π© Red Flags to Watch For Vague or "Fluffy" Language: Look for buzzwords that sound good but lack specific meaning or legal definition, such as "natural," "eco-friendly," "sustainable," or "green". Misleading or Fake Labels: Be cautious of self-made labels t...
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